CrelioHealth · Insight Engine Guides

What to charge each referrer

Most labs bill the same test at several different prices. That is usually deliberate. The trouble starts when nobody can say what the spread is, or what a given discount actually bought.

Pricing and rate cards for diagnostic labs · updated 2026-07-31

Start by measuring the spread you already have

For each test, look across your accounts at the price actually billed — not the price on the rate card, the one in the data. You are looking for three numbers: the lowest, the highest, and how many accounts buy it.

A health package billed at ₹1,700 to one account and ₹2,500 to another has a spread of ₹800 across eleven accounts. That is not automatically wrong. It is simply a fact most lab owners do not have to hand, and cannot negotiate without.

The question that matters: did the discount buy volume?

A lower rate is meant to buy something — usually volume. So put the two together:

Account's priceAccount's volumeReading
Below averageAbove averageWorking as intended
Below averageBelow averageA discount that bought nothing
Above averageAbove averageYour best commercial relationship
Above averageBelow averageSmall account, probably fine

The second row is the one worth a conversation. It is also the one nobody finds by looking at a rate card, because the rate card does not know about volume.

Two ways to get this badly wrong

Dividing by the wrong denominator

If you compute price as revenue divided by tests, and some of those test rows carry no price because of an export quirk, your average price collapses and one centre looks 1,200% cheaper than another. Divide by the tests that actually carried a price.

Reading a contract as a policy

If one account took 22 of the 27 units of a test at a special rate, the "spread" for that test is really one negotiated contract, not a pricing policy. Any comparison that does not name the dominant account is going to mislead you.

Walk-in and inter-centre work should be excluded. Neither sets a market rate — a walk-in is not negotiated, and a transfer to your own sibling centre is an internal price, deliberately below list. Leave them in and every comparison drags downward.

What to do with it

Not a mass repricing. Pick the two or three accounts where the price is below your average and the volume is too, and ask what the rate was originally for. Often the answer is a volume promise from three years ago that quietly stopped being true.

Questions labs actually ask

Is charging different accounts different rates normal?
Yes, and usually deliberate — volume, contract, or history. The problem is when nobody can say what the spread actually is, or when a discount was given years ago for volume that never arrived.
What is a rate-card spread?
The gap between the lowest and highest price the same test is billed at across your referrers, in your own data. A package billed at 1,700 to one account and 2,500 to another has a spread of 800.
How do I know a discount is not earning its keep?
Compare the account's price against your average for that test, and its volume against your average volume. A rate below average with volume below average is a discount that bought nothing.
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